Job Description

PPC Specialist

We are seeking a highly skilled and results-driven PPC Specialist to join our team. In this role, you will be responsible for planning, executing, and optimizing paid advertising campaigns across search engines and social media platforms, including Google Ads, Bing Ads, Meta Ads, TikTok Ads, and Pinterest Ads.

Responsibilities

• Develop and implement effective PPC and media buying strategies aligned with business and client goals.
• Conduct keyword research and audience analysis to optimize campaign targeting.
• Set up, manage, and optimize paid search and social media ad campaigns.
• Create compelling ad copy, visuals, and landing pages to maximize engagement and conversions.
• Manage media buying across multiple platforms, including TikTok, Pinterest, and other social networks.
• Monitor campaign performance, analyze data, and make data-driven adjustments to improve ROI.
• Conduct A/B testing on ad creatives, targeting, and landing pages for continuous optimization.
• Track and report key performance metrics such as impressions, clicks, conversions, and CPA.
• Utilize advanced audience targeting, remarketing, and conversion tracking strategies.
• Stay up to date with industry trends, platform updates, and best practices.

Requirements

• Proven experience as a PPC Specialist, preferably within a digital marketing agency.
• Expertise in Google Ads, Bing Ads, Meta Ads, TikTok Ads, and Pinterest Ads, including campaign setup, targeting, and budget management.
• Strong analytical skills with the ability to derive insights from campaign data and make data-driven decisions.
• Familiarity with A/B testing methodologies and tools for optimizing campaign performance.
• Knowledge of conversion tracking, remarketing, media buying, and advanced paid advertising tactics.
• Excellent English communication skills (written and verbal) with the ability to present insights clearly.
• Detail-oriented, proactive, and able to manage multiple campaigns simultaneously.

Expertise level: mid-level +

Application deadline: ASAP

If you have a strong analytical mindset, a passion for data-driven marketing, and a proven track record of driving PPC campaigns, we want to hear from you. Join our team and elevate your expertise to the next level with us.

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